As a retailer, you probably spend a decent amount of time planning and strategizing how you’ll successfully merchandise your location during the power buying seasons of the year. Then once the hustle and bustle quiets down, you can finally take a moment to breathe.
But, then comes spring and all the new merchandise that you need to find a place for. With warmer weather comes a unique mindset to buying habits. While spring and summer means people will be shopping for weddings, graduations and Mother’s Day, they’re also more likely to have a little extra money to spend on themselves.
So, how do you optimize your retail space during the spring to appeal to customers and move the most merchandise? Start looking at end caps to be your merchandising powerhouses this season, and here’s why.
Let’s talk for a minute about the mindset of consumers in the spring. The days of being elbow to elbow in the overcrowded stores of the holiday season is over and they can finally walk around a store without being weighed down with heavy outerwear. Spring is the time when they can finally be comfortable while shopping and it gives them a feeling of freedom.
This means that shoppers are more likely to take the time to linger rather than just run and grab something that caught their eye on a front-end display. It’s important to think about how you’re going to merchandise your entire location to optimize sales from leisurely shoppers.
End caps are prime real estate for capturing the attention and encouraging sales from your customers. Attractively displayed end caps keep their attention, introduce them to the breadth of your merchandise and invite them to walk down aisles that they otherwise might have passed over.
You only have so much room in your retail location for displays, and if you try to pack too much in, it becomes overwhelming and uncomfortable for the customer. This is the last thing you want, but you also need to showcase your merchandise. End caps are the solution.
End caps are display opportunities that already exist. Whether you’re working with a slat wall or adding a sleek end aisle display, this is an area that can be merchandised with minimal impact on space or customer comfort.
But, don’t make the mistake of thinking because an end cap isn’t a huge display that it doesn’t deserve attention to detail. Customers are attracted to end caps that have been beautifully merchandised keeping color, symmetry, theme and even props in mind.
For an end cap to be effective at moving merchandise it doesn’t need to contain a display at all. Sometimes, end cap space is best dedicated to making the customer’s experience easier or more enjoyable.
For example, a boutique might arrange a mirror and a place to hang a purse while the customer plays around with a new scarf, or a book store might set up a space for a customer to browse a book without standing in the middle of an aisle.
The right display features can enhance the customer experience, even without any merchandise.
The one thing that will really enhance end cap merchandising is high quality fixtures. When you’re in need of top of the line prebuilt and custom merchandising solutions, we can help. Contact PFI today to learn more about your options.