All posts by The PFI Team

4 Ways to Get the Most Out of Gondola End Cap Merchandising

As a retailer, it’s your ultimate goal to optimize every bit of your merchandising real estate, while making sure that you’ve provided an environment that feels comfortable and easy to shop for your customers. From a sales perspective, this means that your merchandising needs to be purposeful while being in a prominent location that naturally […]

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.Store POP Design

5 Tips for Effective Convenience Store POP Design

Millions of new products are launched each year and customers are constantly bombarded with marketing messages. As such, distinguishing yourself from the competition at a retail store becomes that much harder. To get an edge over competitors, many companies turn to point of purchase (POP) displays. Retail POP displays can act as a silent salesperson […]

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What is the Difference Between POP and POS?

The meaning of Point of Purchase (POP) varies according to the context in which it’s used. In a broader sense, POP refers to the physical location where a sale is made, like a retail store. Within a store, however, the term becomes a bit more complicated, since it is often divided into POP and POS […]

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C-Store Layout

5 Tips for Planning an Effective C-Store Layout

There are several things to think about when designing a layout for a convenience store. You want the space to be attractive, efficient, easy to browse, and most of all convenient for the quick in and out shopper. Since most convenience stores (or C-stores) don’t have sprawling retail space, what you do with every square […]

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Retail Displays

Cross Merchandising in Your Retail Displays

Cross merchandising is a great way of introducing customers to the breadth of merchandise in your store. When done right, cross merchandising is a great tool that easily increases sales. It’s a straightforward concept, but there are also plenty of ways that it could go wrong. It’s just as easy to overwhelm and confuse customers […]

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Retail Display Cases

3 Reasons to Consider Custom Retail Point of Purchase Display Cases

You’ve put a lot of effort into building the image of your retail location. You’ve invested time and energy into choosing just the right products and thinking about how to provide an excellent experience for your customers. You’ve done all of this with the goal of providing a service that stands out in your customer’s […]

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The 3 Advantages of Investing in New Display Cases for Your C-Store

As a convenience store owner, purchasing new retail displays isn’t something that makes it to the top of your list very often. Typically, display cases only catch the attention of retailers when they’re opening a new location, remodeling their current spot or bringing in a new product line with unique display needs. When these occasions […]

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How Springtime End-Cap Sales Can Help Move Merchandise

As a retailer, you probably spend a decent amount of time planning and strategizing how you’ll successfully merchandise your location during the power buying seasons of the year. Then once the hustle and bustle quiets down, you can finally take a moment to breathe. But, then comes spring and all the new merchandise that you […]

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Gondola Merchandising 101: Optimizing Your Retail Space

Gondola shelving is a merchandising powerhouse for many retail locations. It’s sturdy, versatile and easy for customers to shop. Go into any retail space and chances are there will be at least one gondola shelving unit. Maybe this is why many retailers don’t give much thought to gondola merchandising. Rather than looking at the incredible […]

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7 Things to Consider When Designing Your Custom POP Display

Point of purchase displays are more than just another merchandising opportunity. They’re an opportunity to optimize the customer experience and create memorable retail moments. There’s incredible potential in the POP retail space, and how you use it can directly impact the lasting impression your customers are leaving with when they walk out the door. Maybe […]

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