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All posts by The PFI Team

display at store

5 Reasons Why You’re Not Optimizing Sales with Your Retail POP Displays

The point of purchase area of your retail location can add significant value to your bottom line when it’s merchandised effectively. Unfortunately, for many retailers this space remains underutilized. It isn’t always that the retailer is purposefully neglecting this merchandising goldmine, but rather that their merchandising strategy isn’t completely aligned with how consumers generally shop […]

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3 Strategies for Sparking Customer Engagement with Your End Cap Displays

The potential of your retail space depends heavily on your approach to merchandising. A great display can draw attention and spark customer engagement, which ultimately leads to increased sales. When it comes to optimizing the potential of your retail space, end caps are one of your most valuable assets. End caps should help guide your […]

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4 Easy Ways to Generate More Sales from Retail Store Displays

When merchandising your retail location, you want to maximum impact out of every square foot. Displays are one way for merchants to capture the attention of customers and draw them in. There are dozens of theories on how to effectively merchandise your retail space. Many of these are dependent upon the type of retail location […]

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5 Ways to Maximize Sales with Effective Temporary POP Displays

Point of purchase (POP) displays are important revenue building tools for retail establishments. When customers are in your store, there’s a lot of merchandise pulling them in separate directions. By the time they’ve made their way to register area, chances of encouraging them to add to their purchase are limited. A strong temporary POP display […]

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4 Ways to Get the Most Out of Gondola End Cap Merchandising

As a retailer, it’s your ultimate goal to optimize every bit of your merchandising real estate, while making sure that you’ve provided an environment that feels comfortable and easy to shop for your customers. From a sales perspective, this means that your merchandising needs to be purposeful while being in a prominent location that naturally […]

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.Store POP Design

5 Tips for Effective Convenience Store POP Design

Millions of new products are launched each year and customers are constantly bombarded with marketing messages. As such, distinguishing yourself from the competition at a retail store becomes that much harder. To get an edge over competitors, many companies turn to point of purchase (POP) displays. Retail POP displays can act as a silent salesperson […]

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POP and POS

What is the Difference Between POP and POS?

The meaning of Point of Purchase (POP) varies according to the context in which it’s used. In a broader sense, POP refers to the physical location where a sale is made, like a retail store. Within a store, however, the term becomes a bit more complicated, since it is often divided into POP and POS […]

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C-Store Layout

5 Tips for Planning an Effective C-Store Layout

There are several things to think about when designing a layout for a convenience store. You want the space to be attractive, efficient, easy to browse, and most of all convenient for the quick in and out shopper. Since most convenience stores (or C-stores) don’t have sprawling retail space, what you do with every square […]

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Retail Displays

Cross Merchandising in Your Retail Displays

Cross merchandising is a great way of introducing customers to the breadth of merchandise in your store. When done right, cross merchandising is a great tool that easily increases sales. It’s a straightforward concept, but there are also plenty of ways that it could go wrong. It’s just as easy to overwhelm and confuse customers […]

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Retail Display Cases

3 Reasons to Consider Custom Retail Point of Purchase Display Cases

You’ve put a lot of effort into building the image of your retail location. You’ve invested time and energy into choosing just the right products and thinking about how to provide an excellent experience for your customers. You’ve done all of this with the goal of providing a service that stands out in your customer’s […]

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