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How to Measure Your Retail Display’s ROI

How to Measure Your Retail Display’s ROI How to Measure Your Retail Display’s ROI. As with anything in life, you get out of it what you put in. This axiom is particularly relevant in the marketing world, where ROI is key and directly related to the quality of the marketing tactic and the thought put […]

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Generationally Speaking: Shopping Habits

Generationally Speaking: Shopping Habits

Generationally Speaking: Shopping Habits Generationally Speaking: Shopping Habits. PFI’s custom-branded display and merchandising solutions are used by Fortune 50 B2C companies, small independent retailers, and craft consumer brands. We work closely with our customers and strive to add value by following and understanding the issues and trends that affect them. In this blog post, we […]

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The Important Role of Retail Displays in Visual Merchandising

The Important Role of Retail Displays in Visual Merchandising The Important Role of Retail Displays in Visual Merchandising. Visual merchandising is something that retailers can find to be a challenging task. What should you display where to attract customers? This is the main question retailers must ask if they want to make their brands consistently […]

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Use High-Impact Visual Merchandising To Increase Your Bottom Line

Use High-Impact Visual Merchandising To Increase Your Bottom Line Use High-Impact Visual Merchandising To Increase Your Bottom Line. In a world taken over by e-commerce, it is more important than ever for retail stores to use visual creativity and design to engage shoppers and encourage sales. You can create a strong presence from innovation, design, […]

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How To Capitalize With Point Of Purchase Displays

How To Capitalize With Point Of Purchase Displays How To Capitalize With Point Of Purchase Displays. Point of purchase, known as POP in retail, is a crucial place where sales are made. Originally, POP displays were only located around or within the checkout area, meant to encourage shoppers to make impulse buys on small but […]

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Why You Need a Total-Store Approach?

Why You Need a Total-Store Approach? Why You Need a Total-Store Approach?. Consumer purchasing habits have drastically changed over the last few years. The internet now offers a plethora of options for seeking out products including price checking, coupon clipping, and more – all which can be done from home before the customer even walks […]

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Cabinetry Tailored To Your Store’s Needs

Cabinetry Tailored To Your Store’s Needs Cabinetry Tailored To Your Store’s Needs. Choosing fixtures and a design for your retail space is not only important, it can change the way your business runs and your customers shop. Being aware of your own needs and the consumers’ wants is the key to a successful store. Cabinetry […]

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