Sparking Customer Engagement with Your End Cap Sparking Customer Engagement with Your End Cap. The potential of your retail space depends heavily on your approach to merchandising. A great display can draw attention and spark customer engagement, which ultimately leads to increased sales. When it comes to optimizing the potential of your retail space, […]
Read More »Generate More Sales from Retail Store Displays Generate More Sales from Retail Store Displays. When merchandising your retail location, you want to maximum impact out of every square foot. Displays are one way for merchants to capture the attention of customers and draw them in. There are dozens of theories on how to effectively merchandise […]
Read More »5 Ways to Maximize Sales with Effective Temporary POP Displays 5 Ways to Maximize Sales with Effective Temporary POP Displays. Point of purchase (POP) displays are important revenue building tools for retail establishments. When customers are in your store, there’s a lot of merchandise pulling them in separate directions. By the time they’ve made their […]
Read More »Gondola End Cap Merchandising Gondola End Cap Merchandising. As a retailer, it’s your ultimate goal to optimize every bit of your merchandising real estate, while making sure that you’ve provided an environment that feels comfortable and easy to shop for your customers. From a sales perspective, this means that your merchandising needs to be purposeful […]
Read More »Point of Purchase Displays Are Pure Profit Magnets Point of Purchase Displays Are Pure Profit Magnets. Brick and mortar retail looks drastically different than it did a decade ago. Today, retail locations are often doing battle against a growing trend towards e-commerce consumerism. Current statistics claim that e-commerce is growing three times faster than traditional […]
Read More »5 Tips for Effective Convenience Store POP Design 5 Tips for Effective Convenience Store POP Design. Millions of new products are launched each year and customers are constantly bombarded with marketing messages. As such, distinguishing yourself from the competition at a retail store becomes that much harder. To get an edge over competitors, many companies […]
Read More »What is the Difference Between POP and POS? What is the Difference Between POP and POS?. The meaning of Point of Purchase (POP) varies according to the context in which it’s used. In a broader sense, POP refers to the physical location where a sale is made, like a retail store. Within a store, however, […]
Read More »Planning an Effective C-Store Layout Planning an Effective C-Store Layout. There are several things to think about when designing a layout for a convenience store. You want the space to be attractive, efficient, easy to browse, and most of all convenient for the quick in and out shopper. Since most convenience stores (or C-stores) don’t […]
Read More »Cross Merchandising in Your Retail Displays Cross Merchandising in Your Retail Displays. Cross merchandising is a great way of introducing customers to the breadth of merchandise in your store. When done right, cross merchandising is a great tool that easily increases sales. It’s a straightforward concept, but there are also plenty of ways that it […]
Read More »Custom Retail Point of Purchase Display Cases 3 Reasons to Consider Custom Retail Point of Purchase Display Cases. You’ve put a lot of effort into building the image of your retail location. You’ve invested time and energy into choosing just the right products and thinking about how to provide an excellent experience for your customers. […]
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