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How the Right Merchandising Can Reduce Out-of-Stocks

If businesses themselves are annoyed by the occasional stockout, then imagine how frustrating it must be for customers who are struggling to track down an item the very much want or need. These out-of-stocks can occur at any time throughout the supply chain, but consumers notice them more quickly on the retail end of things, […]

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Merchandising Tactics to Drive Impulse Purchases

Photo by Clark Street Mercantile on Unsplash It’s ironic that something called “unplanned purchases” accounts for almost 80% of retail purchases. But unplanned purchases, also termed “impulse purchases”, are something for which every company must develop a sound strategy, utilizing the most effective retail merchandising tactics in order to optimize their share of this weighty […]

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How to Measure Your Retail Display’s ROI

Photo by freestocks.org on Unsplash As with anything in life, you get out of it what you put in. This axiom is particularly relevant in the marketing world, where ROI is key and directly related to the quality of the marketing tactic and the thought put into the design and execution. Today we’re talking about […]

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Generationally Speaking: Shopping Habits

Photo by Clem Onojeghuo on Unsplash PFI’s custom-branded display and merchandising solutions are used by Fortune 50 B2C companies, small independent retailers, and craft consumer brands. We work closely with our customers and strive to add value by following and understanding the issues and trends that affect them. In this blog post, we take a […]

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The Important Role of Retail Displays in Visual Merchandising

Visual merchandising is something that retailers can find to be a challenging task. What should you display where to attract customers? This is the main question retailers must ask if they want to make their brands consistently understood by customers. It’s also an important question when it comes to increasing and maintaining sales. From the […]

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USE HIGH-IMPACT VISUAL MERCHANDISING TO INCREASE YOUR BOTTOM LINE

In a world taken over by e-commerce, it is more important than ever for retail stores to use visual creativity and design to engage shoppers and encourage sales. You can create a strong presence from innovation, design, and purpose within your store. First Impressions are priceless, especially now that consumers are finding much of their […]

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HOW TO CAPITALIZE WITH POINT OF PURCHASE DISPLAYS

Point of purchase, known as POP in retail, is a crucial place where sales are made. Originally, POP displays were only located around or within the checkout area, meant to encourage shoppers to make impulse buys on small but high-margin items while they wait in line. Now, POP has evolved and retailers are beginning to […]

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WHY YOU NEED A TOTAL-STORE APPROACH?

Consumer purchasing habits have drastically changed over the last few years. The internet now offers a plethora of options for seeking out products including price checking, coupon clipping, and more – all which can be done from home before the customer even walks in your door. A total-store approach essentially maps out your entire selling […]

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CABINETRY TAILORED TO YOUR STORE’S NEEDS

Choosing fixtures and a design for your retail space is not only important, it can change the way your business runs and your customers shop. Being aware of your own needs and the consumers’ wants is the key to a successful store. Cabinetry can add style and function to your space. The Look Cabinetry offers […]

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